Le Fil

Advice on custom apparel, written by the people who make it.

Choosing between embroidery and printing, preparing a logo, knowing how many to order, understanding why a shop turns down a small run. We answer these questions every day. Might as well write them down here, once, properly.

Choosing a technique

Embroidery or printing: how to choose

The rule in three questions, and the real $4 to $8 difference per piece.

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Planning your project

Corporate apparel: dressing a team without getting it wrong

Which piece for which role, and what size split to order.

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Understanding prices

How much does a custom T-shirt cost in Québec?

Between $18 and $44 per unit in small quantities. Here’s where the gap comes from.

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Theory is nice. A price is better.

Every price is in the shop. Pick a piece, upload your logo, and the total updates as you build your order.

Go to the shop